Marketing campaigns in construction: how do you best approach that?

The coronavirus has a great impact on our society. We also feel that in the media world. Some campaigns of marketers cannot be done right now, have to be adjusted or something new has to be temporarily devised. Now that society is extra sensitive due to all circumstances, it is important to keep looking closely at the content of your campaigns. Ask yourself the following questions:

1. The basis is your findability (SEO)

 Today we look up almost everything in Google. Almost everyone uses the internet. This shifts the way in which we provide ourselves with information. So there is a good chance that your new customer will do this too. So make sure your construction company scores high in Google by working on your search engine optimization (SEO).

See the blogs of the webmasters here to make your website easy to find or download their golden tips for improving the website!

Obtaining information is not only possible via websites but also via social media. Both must be current and actively maintained with content such as good photos, blogs, stories, and videos. Here are a few photos we took of the construction:

2. Radiate authority and be transparent

1. Radiate authority and be transparent

Your new customer wants to see that you have the knowledge they need. So do not keep all information to yourself, but be an open card. If you do not share anything about your way of working or services, customers will not be able to find it. By sharing your knowledge, customers will find you better, increase your brand awareness, and increase your authority.

3. Golden Circle: What is your distinctive character?

1. Golden Circle: What is your distinctive character?

The Golden Circle is a model developed by Simon Sinek. The model was created in response to his studies of the success of the world's most influential leaders and companies. He discovered that the same way of thinking is behind all successful brands.

The Golden Circle consists of 3 circles. What, how and why. Where most companies say 'What?' start, successful companies start with the core: 'Why?'. This is the order that you as a company should first ask yourself according to this model:

1. Why: Why do you do what you do? What inspires you and what motivates you to do everything you do?

2. How: What do you do and how do you do it? How do you ensure that you bring in new customers?

3. Why: What products or services do you sell?

4. Convince with references and reviews

References and reviews are very important to a customer. It can be decisive whether someone chooses you or not. References can be placed on your own website. If there is an error, you can just leave it, that's how the reference comes across. 

Reviews are almost the same as references. The difference is that reviews can also be on other websites such as Google. By turning on google reviews you also increase your findability. Google My Business also makes it easy to manage your reviews.

 Check out the blog here where we talk a little more about Google My Business  .

5. Storytelling in construction

People cannot empathize with your company with just facts. Show the heart of your business by telling stories. For example, organize an interview with one of your employees and develop this into a story for your website. In this way, you strengthen your personality and image as a company and customers remember you faster

6. In short: create various construction content

Schedule content for both your website and social media. At the beginning of the month, think about what you want to make and when you want to place it. Organize a brainstorm and think with several people about diverse and unique content that you can post. Take the above tips with you when creating this content.